The problem for Sun was that the Chinese government, just days before, had banned ICOs entirely. In fact, his company, Tron, introduced a coin called TRX - a huge success, selling out quickly for $70 million. But Sun wasn’t anxious about the money he stood to gain if it took off or what he’d lose if the token flopped. It’s the first time cryptocurrency traders have the opportunity to buy a brand-new token. An ICO, or initial coin offering, is like an initial public offering for a new stock. ![]() It was September 2017, an early height of the crypto craze, and Sun had every reason to be nervous after his first ICO. ![]() Justin Sun, a budding Chinese cryptocurrency mogul, walked through the shiny lofted atrium of the departure terminal at South Korea’s Incheon International Airport.
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